NEC Keynote Speakers
Be Inspired and Learn from Industry Experts
Our keynote addresses will inspire and share trends that government meeting professionals need to know.
Opening Keynote: Doug Lansky – Creating the World’s Best Destination
Wednesday, May 20, 2020
8:00 am – 10:00 am
Travel, like almost all industries, is in a constant state of transition. That means no matter how much success your destination has achieved, the strategy that worked yesterday to get you there is unlikely to carry you to the place you’d like to be. The most successful destinations are constantly looking to adapt to the impending changes and even stay two or three steps ahead.
Doug Lansky will teach meeting professionals, hotels, tour companies, attractions, and destinations how to think about tourism (and the way we market it) in an entirely new way so stakeholders can spot unseen issues and uncover the solutions.
With this opening keynote, you will learn:
- A new understanding of what “successful tourism” means;
- How to determine new KPIs to measure success, and what the roadblocks are to getting there;
- New ideas in product development and customer services that will help you stand out among the rest
Doug Lansky is a tourism development thought leader who advises destinations and tourism companies around the world — from Singapore to Aruba, Google Travel to Amadeus – on strategic branding, marketing issues, visitor experience, industry trends and sustainability. Doug has a background as a travel journalist, author and editor with 20 years of experience writing for publications that range from National Geographic Traveler to The Guardian to Lonely Planet to Skift and traveling to more than 100 countries.